Firestone Building Products to Showcase Innovative Technology and Solutions 2018 International Roofing Expo (IRE)

NASHVILLE, Tenn. (February 5, 2018) – Firestone Building Products Company, LLC (FSBP), an industry leader providing trusted roofing and building envelope solutions, will feature its innovative technology and solutions at the 2018 International Roofing Expo (IRE) in New Orleans, February 6 – 8. IRE is among the world’s preeminent annual events for roofing contractors, building owners, facility managers, architects and specifiers, and FSBP is proud to continue its tradition of exhibiting at the expo.

“Our goal at Firestone Building Products is to continue to set the standard for innovation, reliability and sustainability in the roofing and building industry, and we know there is no better place to engage our customers and showcase our portfolio of long-term solutions than the International Roofing Expo,” said Taylor Cole, president, Firestone Building Products. “Our engineers and team members are eager to demonstrate how our solutions help improve building performance and offer a competitive advantage for contractors from system installation through warranty support.”

FSBP will display the following solutions at booth 1420.

ISOGARD™ is a new formulation of polyiso from FSBP that improves thermal performance up to 40 percent in low temperatures as compared to other polyiso formulations currently on the market. It meets both ASTM required and ASTM recommended thermal performance at low and high temperatures and can yield estimated energy savings up to 19 percent. ISOGARD will launch later this year.

Secure Bond™ Technology is the next generation of fully adhered roof system applications. It installs up to four times faster than the standard fully adhered application and has zero Volatile Organic Compounds (VOCs). Both Firestone UltraPly™ TPO SA and RubberGard™ EPDM SA are offered with Secure Bond Technology and will be on display at IRE.

Gaco silicone and acrylic liquid coatings expand the offerings available to FSBP customers and enhance the company’s leadership in the commercial roofing and building industry. The Gaco family of products offers exceptional solutions for a variety of commercial, industrial and residential applications, including GacoFlexTM silicone roof coating systems and the GacoPatchTM fiber-reinforced silicone roof patch.

GenFlex™, a FSBP brand, offers a full line of quality, single-ply roofing products for the commercial roofing market. This year at IRE, FSBP will showcase its new GenFlex Rewards Program to reward contractors who use GenFlex roofing products. Top rewards include a Chevy Silverado pickup truck.

FSBP engineers and executives will be onsite at IRE to speak with attendees and highlight company solutions and initiatives.

About Firestone Building Products Company, LLC (
Firestone Building Products Company, LLC is a leading manufacturer and supplier of trusted roofing and building envelope solutions. By taking the entire building envelope into consideration, Firestone Building Products meets individual customer and project needs for roofing, wall and lining solutions. Headquartered in Nashville, Tennessee, the company also offers outstanding technical services, an international network of roofing contractors, distributors and field sales representatives and exceptional warranty protection. Products include: commercial roofing systems, roofing accessories, green roofing systems and daylighting systems, vegetative roofing systems, metal wall panels, insulation, cavity wall construction, pond liners, geomembranes and silicone and acrylic liquid coatings.
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