Firestone Shares Building Envelope Solutions at IRE 2016

Firestone Building Products Celebrates Milestone, Showcases Revolutionary

Solutions for Maximizing Building Envelope Performance at IRE 2016

Visit Firestone Building Products at Booth 1715

INDIANAPOLIS (Feb. 15, 2016) – Firestone Building Products Company, LLC, a leading manufacturer and supplier of a comprehensive “Roots to Rooftops” product portfolio, will demonstrate its newest and most groundbreaking building envelope performance solutions at the International Roofing Expo (IRE) set for Feb. 17 – 19, in Orlando, Florida. The IRE is among the world’s preeminent annual events for roofing contractors, building owners, facility managers, architects and specifiers who gather to learn about the newest products, practices and innovations that are essential to their success.

Firestone Building Products will be highlighting the following innovative building envelope solutions and initiatives at Booth 1715:

  • RubberGard™ EPDM Solvent-Free Bonding Adhesive is a premier bonding adhesive that allows contractors to complete more work in less time, aiding in projects that come with tight manpower, logistics or regulations constraints. RubberGard EPDM Solvent-Free Bonding Adhesive is near zero VOC, non-hazardous and non-flammable. It does not require mixing and features a wet lay application to allow contractors to apply the RubberGard™ EPDM membrane as soon as the adhesive step is complete.
  • RubberGard™ EPDM SA and UltraPly™ TPO SA with Secure Bond™ Technology are designed to be the next generation of fully adhered roof system applications. EPDM SA with Secure Bond Technology is the first and only self-adhered EPDM available on the market today. Secure Bond Technology features a factory applied pressure sensitive adhesive that ensures adhesion coverage across the membrane and establishes one of the strongest bonds possible. This advanced technology significantly improves installation speed over traditional fully adhered applications and allows installation in temperatures as low as 20 degrees Fahrenheit. Secure Bond Technology also has no Volatile Organic Compounds (VOCs).
  • CLAD-GARD™ SA-FR Underlayment with CoreGard™ Technology is the only self-adhered, waterproof, UL Class A underlayment available on the market today. By offering the fire protection of UL Class A roofing materials in a single layer, CLAD-GARD SA-FR Underlayment with CoreGard Technology reduces installation time, labor costs and the overall number of necessary materials for commercial roofing projects. Primer is not required for CLAD-GARD SA-FR Underlayment with CoreGard Technology in temperatures that exceed 40 degrees Fahrenheit, making for a quick and easy installation that provides superior waterproofing protection. It is covered by the Firestone Building Products Red Shield™ Warranty.
  • SkyScape™ Vegetative Roof Systems include modular and built-in-place roof systems including regionalized growing media blends and plants for a variety of design possibilities. All lightweight systems are easy to install and meet or exceed major stormwater management and wind uplift criteria for commercial buildings.
  • Firestone Building Products is celebrating the 35th anniversary of its trademark ethylene propylene diene monomer, the RubberGard™ EPDM roofing system, which has helped cement its renowned commercial roofing reputation for trust and confidence. Firestone Building Products embarked on its journey to become a global leader in the commercial roofing industry in 1980 with the installation of its first warranted EPDM roof in the small town of West Bend, Wisconsin. See where it all began:

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